12 modern trends with surprisingly ancient roots

From dance competitions to viral memes, there are some features of everyday life that feel firmly rooted in the 21st century. However, there are plenty of fads and crazes that are much older than you think, as Hilary Mitchell reveals

A detailed Persian miniature painting showing a central figure seated on a raised platform beneath a decorated canopy, surrounded by a halo of flames. Attendants and courtiers in colourful robes and turbans sit or stand around them, with trays of food, vessels, and fans arranged in the scene. Stylized hills, flowers, and animals fill the background, all rendered in intricate patterns and bright colours.

Published: March 8, 2026 at 3:30 PM

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1. Cooking competitions

Long before MasterChef, cooks in medieval Iraq also competed for culinary glory. In the 10th century, a collection of recipes from eighth and ninth-century Baghdad were compiled into a recipe book called Kitāb al-ṭabīkh (‘The Book of Dishes’) by Ibn Sayyār al-Warrāq. As well as recipes, the book also includes fascinating accounts of what could be described as very early cookery competitions. They weren’t long-running, weekly tournaments like those we see on TV, but they were still prestigious culinary events, usually staged in elite households, which allowed rival chefs to showcase their talents.

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In one section that sounds very much like a challenge from The Great British Bake Off, al-Warrāq describes banquets where different chefs’ versions of the same dish were compared and judged by their patrons. There’s also another anecdote (recounted in later culinary literature) about the caliph al-Ma’mūn challenging his cooks to produce dishes using unexpected ingredients – like an early version of Ready Steady Cook.

2. Online gossip

These days, gossip pages like Deuxmoi – a popular, mostly anonymous Instagram account that shares insider info about well-known people – are a staple of social media sites. However, it’s certainly not a new phenomenon. People in ancient Mesopotamia were gossiping about the elite and writing down the most salacious rumours about them.

Cuneiform tablets written around 1800–1760 BC record a Mesopotamian mayor’s shocking affair with a married woman. An official spills the tea, writing to the king to say that the mayor of the city has been “lying with another man’s wife”, and explaining that the citizens are all outraged; everyone in the city is talking about the scandal.

The tablet is part of a group of Old Babylonian cuneiform tablets found at ancient Mari – modern Tell Hariri – in Syria, the majority of which take the form of messages sent to King Zimri-Lim about various goings-on in his country. It’s not quite an Instagram gossip column, but it’s clearly an early example of a very personal scandal spreading through social networks.

3. Memes

Memes, defined in 1976 by Richard Dawkins as a cultural idea, behaviour or style that spreads by imitation, are usually thought to be a uniquely online, modern phenomenon. However, plenty of things went ‘viral’ long before the internet.

A medieval manuscript illustration shows a knight in armor kneeling with a sword raised toward a large snail with a patterned shell. The scene is set inside an ornate decorated initial with gold, red, and blue detailing, and stylized foliage extending into the margins

A knight fights a snail in the Gorleston Psalter, c14th century. The image became a popular motif in medieval texts (Image by Bridgeman Images)

Some of the strongest contenders for the earliest memes are the recurring images that medieval manuscript illuminators often filled their margins with: everything from rabbits jousting with snails to cats playing bagpipes. These weren’t random; they were part of a shared visual language that spread from one workshop or region to another – much like memes do online today – partly due to travelling artisans.

The knight versus snail motif appears in manuscripts from England, France and Flanders between the 13th and 14th centuries. No one knows exactly what it symbolised; perhaps cowardice or another form of social satire, but the fact that it appears repeatedly, across borders, suggests it went ‘viral’ among medieval illustrators, in a way.

4. Customer complaints

Long before review sites or consumer watchdogs, people were already putting their grievances in writing. The world’s oldest known commercial customer complaint comes from ancient Mesopotamia, around 1750 BC, and survives on a clay tablet now in the British Museum. It was written by a copper merchant named Nanni, who was furious with another trader, Ea-nāṣir, for delivering substandard copper ingots and treating his messenger rudely. “You have treated me with contempt,” Nanni scolds in Akkadian cuneiform, before demanding the return of his money and warning that he will never accept such poor service again.

A clay tablet with several markings etched into it

This small clay tablet, which records a tirade by a Mesopotamian copper merchant, has become the subject of a popular internet meme

The infamous Ea-nāṣir lived in the city of Ur (modern Tell el-Muqayyar, southern Iraq) and his house, excavated by archaeologists in the 20th century, contained dozens of tablets relating to his copper trade. Many of them record debts and complaints, suggesting that his bad customer service may have been a bit of a pattern. The famous tablet, with its dry fury and insistence on fair dealing, certainly reads like a modern complaint email, which in turn has led to Ea-nāṣir becoming a popular meme about bad customer service nearly 4,000 years later.

5. OnlyFans

OnlyFans – an online platform founded in 2016 where creators share exclusive, paywalled and often pornographic content for subscribers – might seem distinctively modern. However, like the other examples on this list, the concept of subscribing for privileged access or intimacy is nothing new.

In classical Greece, higher-status hetairai (courtesans) cultivated circles of wealthy patrons who paid retainers or gave gifts for their company, conversation, and, sometimes, sex. Unlike lower-status sex workers (pornai), these women were admired for their education, wit and influence, with some even able to move in elite, male-dominated political circles that were closed to most Athenian women.

A 19th-century painting showing Aspasia of Miletus (left), perhaps the most famous hetaira in classical Greece (Image by Alamy)

A 19th-century painting showing Aspasia of Miletus (left), perhaps the most famous hetaira in classical Greece (Image by Alamy)

The most famous was arguably Aspasia of Miletus, companion to the statesman Pericles, who was celebrated for her eloquence and rumoured to have advised some of Athens’ greatest thinkers, according to later writers. Satirical poets mocked her as a mere brothel-keeper, but others respected her intellect.

6. 'Diss' tracks

When you think of ‘diss tracks’ (short for ‘disrespect’), your mind probably conjures up the combative hip-hop feuds of the 1980s and 90s, when angry lyrics sometimes spilled into real-world violence. But the practice of using music to mock, ridicule or attack rivals has a much longer history. Well before rap battles and chart-topping beefs, composers and songwriters were crafting satirical songs aimed squarely at opponents.

A colourful illustration of a man dressed like Uncle Sam riding a galloping horse, kicking up clouds of dust. He wears a tall feathered hat, a blue coat with white stars, and red‑and‑white striped trousers. Behind him, a crowd of men, women, and children cheer and wave hats, with an American flag flying on a pole among green trees and a blue sky.

A cartoon depicting Uncle Sam on horseback. One of the best-known diss tracks is the 18th-century ‘Yankee Doodle’, which mocked American colonists as being uncultured (Image by Alamy)

In the 18th century, for example, musical ridicule was a common feature of political life. One of the best-known examples is ‘Yankee Doodle’, first sung by British troops during the Seven Years’ War to mock American colonists as uncultured and naive. The famous line “Stuck a feather in his cap / And called it Macaroni” lampooned the colonists’ attempts to imitate London fashions, portraying them as pretentious fools. It’s not exactly ‘Hit ’Em Up’ by Tupac Shakur, but the aim was still to ‘diss’ the enemy.

7. Personal trainers

Even if you don’t get to the gym as often as you’d like, your fitness ambitions have a very proud and ancient heritage. In ancient Greece, fitness wasn’t just about physical strength; it was a cornerstone of culture, identity and civic pride. The Greeks believed in the ideal of kalokagathia, the harmony of body and mind, and saw exercise as essential to both moral and intellectual development.

illustration in the style of ancient Greek pottery showing several human figures and horses arranged around a central warrior. The central figure holds a shield patterned like animal skin and a spear. Other figures stand or ride horses around him, each labeled with Greek inscriptions. The scene is rendered in black and orange tones with detailed linework.

An illustration depicts ancient Greek athletes taking part in various sports, each instructed by a paidotribai (top right) – the equivalent of a personal trainer (Image by Alamy)

Gymnasia, open-air training grounds where men gathered to run, wrestle and practice discus or javelin, were also vibrant social hubs, much like today’s gyms. Athletes even trained with personal trainers (paidotribai) and coaches (gymnastai) who supervised their charges and advised them on diet and exercise.

In many ways, our modern obsession with health, aesthetics and community around fitness is a direct descendant of this ancient Greek ideal: proof that the pursuit of a buff body has a long history. Our ancestors couldn’t post their rock-hard abs on social media, but statues of the time preserve the ideal of physical perfection they were striving for.

8. Influencers

The next time you see a well-dressed young person doing a complicated viral dance in public while their friend records them on their phone, take a moment to contemplate the original ‘influencer’, Empress Theodora of Byzantium, who lived in the sixth century. She was the wife of Emperor Justinian I and rose from humble origins as an actress to become one of the most powerful – and influential – women in the Byzantine empire.

A Byzantine-style mosaic showing a central crowned woman in a richly patterned robe, flanked by two attendants. The attendant on the left wears a patterned garment and jewelry, while the one on the right holds a gold chalice and wears a white robe with geometric designs. The background is filled with gold and green architectural motifs

Empress Theodora of Byzantium (centre) presented a carefully curated image of herself, much like modern-day influencers (Image by Getty Images)

Mosaics and contemporary accounts show her wearing lavish, bejewelled outfits that set the example for court fashion. She was a particular fan of imperial purple (an elite colour manufactured from rare and expensive murex shellfish) as well as heavy jewellery and elaborate headpieces – all of which became aspirational goals for other aristocratic women. Her image was also very carefully curated – demonstrating a blend of sensuality, intellect, and authority – much like a modern social media influencer’s personal brand.

9. Dancing contests

Much-loved autumn TV staple Strictly Come Dancing is, in many ways, a more polished, spangly descendant of ancient Greek dance contests. By the sixth century BC, choreographed group dances (choreiai) were central to major religious festivals honouring gods such as Apollo, Athena and Dionysus. Festivals like the City Dionysia and the Panathenaic Festival featured formal dance contests, in which trained groups performed elaborate dances in honour of the deities. These contests were often sponsored by wealthy patrons, and participants were judged and awarded prizes.

A Roman mosaic showing four figures dancing in a circle around a veiled central figure. One person on the right holds a small tablet or scroll. Decorative garlands run along the top, and part of the mosaic on the right is damaged, revealing the surface beneath.

A group dance depicted in a sixth-century AD mosaic from Ravenna, Italy. Routines like this were an integral part of religious festivals (Image by Alamy)

Also, if that wasn’t ancient enough, there’s evidence of ritual dance events much earlier, in the Bronze Age Minoan civilisation (c1600 BC). Frescoes and artefacts from Knossos and Phaistos depict groups of dancers performing in ritual circles, sometimes with acrobatic elements. While there’s no formal evidence that these were competitive in the sense of judged contests, some scholars suggest they may have involved displays of skill or athleticism. Not quite Strictly Come Knossos, but coordinated, organised group dance certainly has a history stretching back over 3,500 years.

10. Fake news

In this age of online misinformation, doctored images and AI videos, we hear a lot about ‘fake news’, but propaganda is nothing new. The use of exaggerated or misleading accounts to shape public perception goes back at least to 1274 BC, with Pharaoh Ramesses II and his so-called ‘victory’ at the battle of Kadesh against the Hittites.

A carved ancient Egyptian relief showing a large standing figure with one arm raised holding a weapon and the other gripping a smaller, kneeling figure. Additional subdued figures appear below. Hieroglyphic inscriptions frame the scene in vertical and horizontal bands.

A relief portraying Ramesses II slaying an enemy and trampling another — part of an ancient PR campaign

In reality, the battle was a stalemate. Despite this, Ramesses commissioned bombastic, braggadocious inscriptions and temple reliefs across Egypt depicting him single-handedly defeating the enemy, crushing chariots, and leading triumphant processions. These highly flattering depictions were essentially ancient PR: they reinforced his image as an unbeatable warrior-king for anyone who saw them, leaving a lasting impression of triumph, power and invulnerability that didn’t match the facts.

11. Nail art and manicures

When you get your nails done, you’re participating in a tradition that stretches back thousands of years, to the civilisations of ancient Egypt and Mesopotamia. Archaeological evidence suggests that male Babylonian warriors tinted their nails with kohl and crushed minerals before battle: black or green for nobles, lighter shades for other fighters. In Egypt, nails were tinted with henna, with deeper red shades signalling higher status. Cleopatra, according to later sources, favoured a deep crimson.

A fragment of an ancient Egyptian wall painting showing a woman in profile facing left. She wears a long black wig with a decorative headband, a white pleated dress, and blue‑and‑gold jewellery. She holds one hand up in front of her face, showing her painted nails

An artwork from the 14th century BC shows an Egyptian noblewoman examining her painted nails

Wealthy elites did not paint their own nails; attendants or servants prepared henna pastes, shaped nails with small metal tools, and applied the coatings. Tomb depictions from the New Kingdom (c1500 BC) show servants grooming noblewomen, offering evidence of manicure-like services. While these attendants weren’t professional ‘nail technicians’ in the modern sense, they performed many of the same functions: mixing cosmetic pastes, shaping nails, and applying a pop of colour for aesthetic effect.

12. Cancel culture

We hear a lot about so-called ‘cancel culture’ these days, with many people – often outspoken ‘free speech’ advocates with controversial views – claiming their careers have been “ruined” because of a backlash to something they’ve said or done. However, they should probably count themselves lucky that, in 2025, ‘cancellation’ rarely includes formal banishment from your home city, which is the fate that faced ostracised Athenians in the early fifth century BC.

A black‑glazed ancient Greek drinking cup seen from above, with a ring of lightly incised Greek letters etched around the inner rim

An ostrakon from 482 BC, reading “Themistocles, son of Neocles”. Anyone whose name was etched onto one of these pottery sherds faced a 10-year exile

Ostracism was a formal mechanism that allowed citizens to exile public figures for 10 years. It was intended as a safeguard against tyranny: if an individual was deemed a threat to democracy, the citizen body could vote to remove them without resorting to legal prosecution. Each year, the assembly would decide whether to hold an ostracism; if so, citizens scratched the name of the person they wished to exile onto a pottery sherd called an ostrakon.

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The ancient sources are slightly unclear, but it seems either a minimum threshold of 6,000 votes was required to validate the process, or a person needed 6,000 votes against them to be banished. Those exiled retained their property and legal rights, returning home once the 10-year period ended; possibly feeling a bit miffed about being shunned for a decade.

Authors

Hilary Mitchell

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