In pictures: Vintage adverts

From pig racing to snoring men, smiling cats to Britannia drinking tea, readers will be able to browse a collection of weird and wonderful adverts from the 19th and 20th centuries, in a new book published by the British Library

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The library has gathered nearly 200 colourful adverts from newspapers, fashion magazines, posters and trade cards from the Victorian period and beyond.

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Try It! Buy It! Vintage Adverts includes some familiar brands that we recognise today, including Cadbury, Pears soap and Marmite. Here, we bring you a selection of our favourite vintage adverts…

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The Strand, 1927. (© British Library)

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From sponsoring the athletes in the 1908 Olympics to nurturing school-children, Oxo advertising was firmly focused on its supposed health-giving benefits. Britannia & Eve, 1929. (© British Library)

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Poster designed by Jean d’Ylen, c1928. (© British Library)

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An advert for the Savoy Hotel, from the back page of a Savoy theatre programme, c1890. (© British Library)

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‘Aaah Bisto!’. The Bisto Twins were created by illustrator Will Owen in 1908, and remained in use until 1996. This example dates from 1929. (© British Library)

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Isle of Man Tourist Board poster designed by John Hassal, 1929. (© British Library)

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Marmite’s early publicity campaigns emphasised the spread’s healthy nature. Poster designed by J Woolley, 1929. (© British Library)

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The ‘sophisticated’ smoking woman of the 1920s. Player’s Navy Cut cigarettes, The Tatler, 1929. (© British Library)

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‘Iron Horse’ poster designed for Shell by Jean d’Ylen, 1926. (© British Library)

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(© British Library)

Try It! Buy It! Vintage Adverts is on sale now for £12.99. To find out more, click here.

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To browse other publications sold by the British Library, visit http://shop.bl.uk