Franklin D. Roosevelt sits at a desk in an official setting, with papers, a microphone, glasses, and an ashtray arranged in front of him, heavy curtains framing the background.
President Franklin D Roosevelt prepares for his inaugural speech, 1933. The former New York governor had won the presidency based on his promised ‘New Deal’, which lasted until the Second World War (Image by Getty Images)

1. “The only thing we have to fear is fear itself”

Franklin D Roosevelt, 1933

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The United States lay devastated by the Great Depression, an economic collapse without precedent that destroyed the country’s global image as a land of opportunity and reduced millions of Americans to poverty and destitution. The governor of New York, Franklin Delano Roosevelt, had run for and won the presidency on the promise of a massive recovery programme, dubbed the ‘New Deal’, but he knew he could do nothing unless the American people first regained their self-belief.

In his inaugural address on 4 March 1933, Roosevelt reassured them that they had nothing to fear, except fear itself – “nameless, unreasoning, unjustified terror, which paralyses needed efforts to convert retreat into advance.”

The New Deal lasted throughout the 1930s until World War II set the country back towards full employment. Through the programme of reforms, regulations and projects, Roosevelt understood the power of words. He explained policies simply and clearly to radio listeners in his ‘fireside chats’, reassuring Americans that they had what it would take to improve their own lives and that the government would help. Roosevelt was elected an unprecedented four times, but it was that first inaugural message that set the tone for his time in office and helped give back the US its self-belief.


A man in a suit and hat stands outside a brick building, holding a cane and raising his hand in a V‑for‑Victory gesture
Winston Churchill gives his famous ‘V for Victory’ hand signal outside 10 Downing Street. The prime minister made some of his most memorable speeches during the first few months of his premiership, when Britain came under threat of German invasion (Image by Getty Images)

2. “We shall never surrender”

Winston Churchill, 1940

By June 1940, it seemed that Hitler had won his war. He had conquered Poland; launched a devastating assault in Denmark and Norway; and attacked in the west, invading the Netherlands and Belgium, and storming through northern France to cut off the British army and much of the French. It was only a matter of time before France was forced to surrender and German troops entered triumphantly into Paris. To any impartial observer, it seemed obvious that Britain had no choice but to seek a peace settlement with Hitler. But Winston Churchill, Britain’s pugnacious and controversial new prime minister, decided to ignore those pressing him to do just that.

In an electrifying speech to the House of Commons on 4 June 1940, later broadcast on the BBC, he declared that Britain would fight on and never surrender – that “we shall defend our island, whatever the cost may be”. Churchill knew that Britain’s navy and air force would make a German invasion hazardous, though not impossible, and that the only chance of defeating Nazism was to keep going until the United States could join the war. His words defined the stubborn defiance and ‘Dunkirk spirit’, which saved not just Britain but the world from a Nazi victory.


Mao Zedong, wearing a military-style uniform and cap, stands on a balcony and claps while looking over a wide avenue filled with a dense crowd and banners.
Mao Zedong, seen here in an undated photograph, first used the phrase ‘paper tiger’ during a 1946 interview. The term is now popularly used to describe threats that are less powerful than they might first appear (Image by Getty Images)

3. “The atom bomb is a paper tiger”

Mao Zedong, 1946

The dropping of atomic bombs on Hiroshima and Nagasaki in 1945 redefined the world. Leaders had always been able to plunge their peoples into war, but now they could wipe out whole cities, even countries, with a single order. While the United States was the only one with nuclear capability at first, the Soviet Union was not far behind thanks to communist spies in the west passing nuclear secrets to Moscow.

In an interview with American journalist Anna Louise Strong in 1946, the chairman of the Chinese Communist Party, Mao Zedong, described the atom bomb as a “paper tiger”, something that looks more dangerous than it is. Mao meant that all governments depended on the support of the people, and they would never consent to using atomic weapons. The phrase was taken another way: no government would dare use such weapons for fear of provoking a response from the other side. This was the idea behind the doctrine of ‘mutually assured destruction’ during the Cold War, as the power and number of nuclear weapons intensified. Even then, the world came perilously close to disaster on more than one occasion.


A group of people gathers outside a stone building while several British police officers in traditional helmets stand among them, appearing to manage or escort individuals through the crowd.
Mandy Rice-Davies (centre left) leaves the Central Criminal Court after testifying at the 1963 trial of her friend Stephen Ward. Questions about the model’s alleged affair with a Tory peer prompted a now-legendary response (Image by Getty Images)

4. “Well, he would, wouldn’t he?”

Mandy Rice-Davies, 1963

This ordinary retort marked an unlikely watershed in British social history. Marilyn (better known as Mandy) Rice-Davies was a model and dancer working in London’s Soho, where she met Christine Keeler and her friend and protector, Stephen Ward. A successful osteopath, Ward was well-known in high society, hosting parties and introducing girls like Keeler and Rice-Davies to his well-connected friends, including the Secretary of State for War John Profumo and the Conservative peer Lord Astor. A public scandal ensued when the truth of Ward’s parties was revealed, especially with reports that Keeler had slept both with Profumo and a Russian naval attaché, Eugene Ivanov, which made the affair a diplomatic furore.

Rice-Davies was a witness at Ward’s trial. It was widely held at the time that people in high society were trustworthy and honourable, incapable of the lewd behaviour associated with ‘lower’ classes. When it was put to Rice-Davies that Lord Astor denied her claim of an affair, the assumption was that his word was worth more than hers. Her cheeky response – “Well, he would, wouldn’t he?” – suggested that the aristocracy were no more honourable than anyone else. The remark caused a sensation.


A boxer wearing a shiny robe with “CASSIUS CLAY” on the back stands in the ring with both gloved hands raised in triumph as spectators watch from the packed arena.
Cassius Clay celebrates his win over Doug Jones at Madison Square Garden, March 1963. The boxer, who changed his name to Muhammad Ali the following year, frequently described himself as ‘the Greatest’ (Image by Getty Images)

5. “I am the greatest”

Cassius Clay, 1963

Muhammad Ali, who changed his name from Cassius Clay in 1964, was always much more than a boxer: he was a role model for young black people around the world and a major international celebrity, mixing his sporting triumphs with irrepressible charm and wit.

Boxing had long been a way for poor Americans to better themselves. Clay, who came from the segregated South, won the light heavyweight gold medal at the age of 18 at the 1960 Rome Olympics before turning professional and starting an immense career that saw him become world heavyweight champ three times. As well as a pugilist, though, Clay was a charismatic self-promoting poet always showing his gifts for trash talking. In 1963, shortly before announcing his conversion to Islam and his new name, he issued a record of rhythmically spoken poetry entitled I Am the Greatest.

Ali continued to describe himself proudly as ‘the Greatest’, but he put his reputation and career on the line, and even risked jail, by refusing to serve in the US Army in 1967 as the war in Vietnam raged. His case went to the Supreme Court and Ali became a symbol of growing American opposition to the war, and a figurehead of the civil rights movement. He was now a champion of the dispossessed as well as ‘the Greatest’ in the boxing ring.


Martin Luther King Jr. stands at a podium filled with microphones, delivering a speech to a large crowd. People in the background wear uniforms, hats, and formal clothing.
Martin Luther King Jr delivers his iconic ‘I Have a Dream’ speech during the March on Washington, 1963. The rally is considered a watershed moment in American history (Image by Getty Images)

6. “I have a dream”

Dr Martin Luther King Jr, 1963

Martin Luther King Jr’s iconic speech was delivered in front of the Lincoln Memorial in Washington DC, an enormous statue of the US president who had ended slavery in the United States. By the 1960s, however, true emancipation was still far off as African Americans faced entrenched legal discrimination and police violence. King, who had made his name leading protests against racial segregation, was speaking to a huge civil rights rally calling for jobs and fair treatment for America’s black population, but his speech went much further than that.

King’s style of oratory owed much to his background as a Baptist preacher and his imagery, of a dream in which black and white people lived in harmony and friendship – and where his children “will not be judged by the colour of their skin but by the content of their character” – was in line with the visionary sermons that many of his listeners had heard in church. The power of his words went far beyond the 17 minutes that his speech took and the 250,000 people gathered on that day, 28 August 1963. They became not only a defining moment of the civil rights movement, but of US history.


A person in a dark buttoned shirt with a brooch and patterned trousers reclines against a plain wall, one hand resting beside them holding a cigarette, their gaze angled upward.
Hannah Arendt poses for a portrait, 1949. The philosopher’s reflections on the atrocities of the Second World War – and the motives behind them – sparked fierce debate (Image by Getty Images)

7. “The banality of evil”

Hannah Arendt, 1963

In May 1960, Israel took the world by surprise when its secret service agents kidnapped and abducted a German living in Argentina who gave his name as Ricardo Klement. In fact, he was Adolf Eichmann, one of the key figures in the implementation of the ‘Final Solution’, the Nazi plan to exterminate the Jewish population of Europe. He was put on a plane to Israel and in 1961 he faced a criminal trial in Jerusalem. Hannah Arendt, a Jewish German-American writer and academic, asked the New Yorker if she could cover the trial for them. They agreed.

In Arendt’s eyes, the bespectacled Eichmann, wearing a cheap suit instead of his Nazi uniform, seemed like any other middle-ranking office clerk; he could just as easily have been working for an insurance company or a bank. She coined the phrase “the banality of evil” to highlight the way evil can flourish not just by good people standing by, but by ordinary people in ordinary jobs carrying out instructions without ever questioning their morality.

Her analysis ran into a storm of controversy. Jews were unhappy at her criticisms of what she saw as a show trial by the State of Israel; more recently, Holocaust scholars have pointed out that the viciously antisemitic Eichmann was very far from being a small cog in the machine: he was a proactive and energetic enforcer of the Final Solution, most notably directing the mass murder of the Jewish population of Hungary.

However, Arendt’s idea that evil does not need supervillains, but merely enough ordinary people doing their ordinary jobs remains a powerful insight. She gave us the words to describe it.


Four men pose at a busy press event as photographers gather around them. Behind them are large globe‑shaped balloons and clusters of bright red, yellow, and blue balloons. One man holds a sign that reads “LOVE.”
The Beatles take part in a press call to promote the Our World television broadcast, in which they performed ‘All You Need is Love’ for the first time. The song’s simple refrain was designed to have international appeal (Image by Getty Images)

8. “All you need is love”

The Beatles, 1967

The Beatles were at the height of their fame and influence by the 1967 ‘summer of love’. Pop music had developed into a young people’s lifestyle and outlook that their parents, of the wartime generation, found utterly bewildering.

The Beatles did not just produce hit records: they put forward a new philosophy, which overturned the older generation’s assumptions about behaviour, dress and morality. When their album Sgt. Pepper’s Lonely Hearts Club Band appeared in May, it quickly took on cult status. A month later, the group unveiled a new song, ‘All You Need is Love’, as part of the first global live television link-up called Our World, which was watched by an audience of approximately 400 million.

The song had been purposely written with simple repeated lyrics to appeal to the international viewers, and so summarised the new attractive, easy-to-grasp philosophy in clear terms. As the song itself says, “It’s easy”. Older heads might point out that life needs a lot more than love, but in 1967 few young people were listening.

Pop music has been one of the defining cultural influences that mark the postwar world: it has overcome generational, social, political and cultural barriers with its infectious rhythms and simple messages. While ‘All You Need is Love’ may have always been an ideal, it has endured.


A photograph of a ridged footprint in a grey clay-like floor
A close-up photograph of Neil Armstrong’s famous boot print, 1969. The astronaut’s first words after stepping onto the Moon became instantly iconic – despite a slight stumble in delivery (Image by Getty Images)

9. “That’s one small step for a man, one giant leap for mankind”

Neil Armstrong, 1969

That, at any rate, is what Neil Armstrong meant to say when he stepped down from the lunar module onto the surface of the Moon on 20 July 1969. Either he slipped on his words, or they were obscured by a bleep in the transmission, because the version heard back on Earth did not have that crucial “a”. It did not seem to matter.

Armstrong was right: it was a giant leap, though at the time no one quite knew in what direction. Space exploration had excited people around the world since the Soviet Union’s Sputnik satellite in 1957 and putting a human being on the Moon had seemed the ultimate prize. Where was all this endeavour to go after that? Science fiction suggested a world of space voyages, but the reality was to be much closer to home. Space technology moved into the world of satellites, first for telecommunications and later for everything from television to meteorology and traffic management. Inevitably, the military potential of space was quickly recognised. The Moon missions opened space up as a further area of operation for the nations of the Earth, so Armstrong was right, even if he got his words wrong.


A woman with wavy, permed hair sits at a microphone, wearing a black and white patterned suit and white shirt with V neck collar. She has large pearl earrings and sits against a blue background
Margaret Thatcher addresses a press conference at Conservative Party HQ in 1987 – the year her interview with Woman’s Own magazine sparked controversy (Image by Getty Images)

10. “There is no such thing as society”

Margaret Thatcher, 1987

The Conservative government of Margaret Thatcher, Britain’s first woman prime minister, ushered in a revolution. Her immediate aim was to resolve the economic problems into which the country had sunk in the 1970s, which she did by promoting a new philosophy based on free enterprise and the rolling-back of state control.

In an interview for Woman’s Own magazine, Thatcher outlined her belief that, ultimately, it is not for the government to resolve people’s problems; individuals and families must look after themselves and their neighbours. In that sense, she said, “There is no such thing as society”.

The phrase provoked a storm of controversy. Supporters applauded her emphasis on individuals, while opponents denounced what they saw as her uncaring attitude towards the Welfare State, which many regarded as the most significant change in 20th-century British society. The phrase encapsulated two completely different political philosophies: a belief in the power of the state as a force for good or as an enervating drain on the people’s energies.


Ronald Reagan delivers a speech at a podium surrounded by microphones, seated officials behind him. A section of the Berlin Wall stands in the background with a German warning sign.
Ronald Reagan makes his famous challenge to Mikhail Gorbachev in 1987. The Berlin Wall was toppled two years later (Image by Getty Images)

11. “Mr Gorbachev, tear down this wall!”

Ronald Reagan, 1987

The postwar Soviet Union seemed a menacing, repressive world, in the grip of its secret police and ruled by a set of grim-faced old men in coats, so the emergence in 1985 of Mikhail Gorbachev as general secretary of the Soviet Communist Party came as a pleasant surprise. Not only did he seem more human and approachable, but he was clearly open to a closer and warmer relationship with the west. Even Mrs Thatcher commented that she liked Mr Gorbachev: he was a man she could do business with.

Gorbachev embarked on a wholesale reordering of Soviet life and institutions, beginning with perestroika (restructuring) and notably glasnost (openness), encouraging people to speak openly and honestly about their lives, their past and even their government. Western countries sat up and took notice. Was it changing into a western-style democracy? Were the days of tanks rolling into eastern European capitals to crush liberation movements truly over?

US president Ronald Reagan decided to test him. In 1987, the president gave a speech at the Berlin Wall, the most potent symbol of the Soviet Union’s hostile rejection of the west. He welcomed the changes Gorbachev was making, but called on him to take the most far-reaching step of all: “Mr Gorbachev, tear down this wall!”

No one really believed he would, but it was thought that it might force Gorbachev onto the defensive. What no one predicted was that only two years later a mass movement of people, taking their cue from Gorbachev’s glasnost policy and calling openly for freedom of speech and movement, would force communist governments from power.

When in May 1989 a journalist asked Gorbachev if the wall might come down, he replied, smilingly, “Why not?” By the end of the year, it had.


Hilary Clinton, with shoulder length coiffed blonde hair, wearing a dark top and a pink, white and gold neck scarf. She stands in front of a microphone, and is turned towards the left, looking at someone out of frame
First Lady Hillary Clinton addresses a news conference in 1995. Her declaration that “women’s rights are human rights” helped bring the cause of gender equality into the global spotlight (Image by Getty Images)

12. “Women’s rights are human rights and human rights are women’s rights”

Hillary Rodham Clinton, 1995

The feminist movement had used a shorter version of this phrase since the 1980s, but it entered the mainstream when Hillary Clinton, wife of American president Bill Clinton, spoke at a United Nations World Conference on Women in Beijing in 1995.

The transformation of the position of women in society was one of the most striking changes to take place in the 20th century. In Britain and the US, the century had begun with the celebrated campaign for women to have the right to vote, and by the end feminism had developed as a movement and philosophy that sought to transform human society along the lines of equality.

Clinton was an apt figure to give voice to the aim. She was a lawyer who, in 1974, had been part of the Watergate investigation team that brought down President Richard Nixon. But her husband’s own presidency meant that she had to perform what was essentially a ceremonial role. She could support Bill in his duties, but could she hold office herself?

As long as women’s rights continued to be regarded as a category on their own, it seemed that women would never be accepted as equals – hence her impassioned iteration that women’s rights are not just rights for women: they have always been basic human rights.


A young boy with dark hair and round glasses stands in a snowy street, dressed in a black robe with a yellow and maroon badge on his chest and a yellow and maroon striped scarf around his neck. On one arm he is holding a white owl
Harry Potter (Daniel Radcliffe) with his trusty owl, Hedwig, in Harry Potter and the Philosopher’s Stone (2001). JK Rowling’s wizarding franchise rapidly became a global phenomenon – despite opposition from some Christian groups (Image by Warner Bros.)

13. “You’re a wizard, Harry”

Robbie Coltrane (as Rubeus Hagrid), 2001

When JK Rowling’s debut novel Harry Potter and the Philosopher’s Stone was published in 1997, it was regarded as simply another imaginative children’s book from a first-time author. As word went round school playgrounds, however, the popularity of the series grew. Soon, crowds were gathering at bookshops to buy each new title as soon it appeared, along with Harry Potter audiobooks, videogames, tie-in toys and merchandise.

Then in 2001, the first of a highly successful series of Harry Potter feature films made its way on to the big screen. What had begun as a series of children’s books had become a global phenomenon, with the words “You’re a wizard, Harry” (spoken by Hagrid actor Robbie Coltrane in the first film adaptation) becoming part of cinematic history.

Hogwarts, Harry’s school of witchcraft and wizardry, is clearly a nostalgic throwback to the days of Britain’s famous private schools, with their uniforms, dormitories and special trains. But much of her message is more universal: a passionate defence of honesty and integrity against the dark forces of evil in the world, including those to be found in people who sit in authority. The formidable but kindly headmaster Albus Dumbledore is a sort of Old Testament prophet; the clash between Harry, whose parents gave their lives for him, and Voldemort (aka Tom Riddle), a boy who has given in to his dark side, is a modern stand-off between Jesus and Lucifer, the fallen angel.

Did Harry Potter come to embody a substitute religion in the secular post-Christian western world? Certainly, fundamentalist Christians denounced the books and forbade their children from reading them. We can be sure that historians will be looking closely at the Harry Potter phenomenon for many years to come.


A packed stadium at night glows with blue and purple lighting. In the upper stands, illuminated seats spell out “THIS IS FOR EVERYONE,” while a central stage features a house‑shaped structure with projected visuals.
Tim Berners-Lee’s cameo appearance at the 2012 Olympics ended with the words “This is for everyone” being beamed around the stadium. The words were intended to convey the democratic ideals behind the World Wide Web (Image by Alamy)

14. “This is for everyone”

Tim Berners-Lee, 2012

One of the most significant moments during the opening ceremony of the 2012 London Olympics was also one of the quietest. After a stunning display that charted rural Britain’s transformation into an industrial powerhouse came a dance sequence depicting a 21st-century house party, complete with a full-size replica of a suburban home at its centre.

Then, the house lifted up to reveal a middle-aged man sitting at his computer sending out a tweet: "This is for everyone.” The man was Tim Berners-Lee, and in 1989 he laid the foundations for what would become the World Wide Web.

The web transformed the modern world just as totally as the Victorian industrialists had. Computers had always been huge, complex objects, the preserve of scientists and governments; until fairly recently, the most sophisticated item that people carried around with them was a pocket calculator. What Berners-Lee did was to create a way that would connect computers with each other, anywhere in the world, whether they were in people’s bedrooms or in the headquarters of international agencies. Suddenly, ordinary people had access to pretty much anything they might want to see.

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This was a democratic revolution as well as a technological one. As any government knows, access to information is power, and it was now in the hands of ordinary people everywhere. Tech companies grew from small gatherings of like-minded geeks into formidable multinational powers, able to face down governments. Of course, such power also brings responsibility, but Berners-Lee’s message at the Olympics was that the web should always be for everyone. A simple message – but a truly revolutionary one.

Authors

Dr Seán LangSenior lecturer in history at Anglia Ruskin University

Dr Seán Lang is a senior lecturer in history at Anglia Ruskin University, specialising in modern European history and the history of the British empire.

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